Value Proposition: 4 questions every marketer should ask about value prop
In this MarketingSherpa live blog post from Optimization Summit 2013, learn four questions every marketer should ask about value propositions. View the details from their session, "Value Proposition:...
View ArticleEmail Marketing: Why National Geographic uses business rules and frequency caps
In this MarketingSherpa blog post, learn how National Geographic improved its email marketing though frequency caps and understanding the reasons for why people were unsubscribing. This post is a live...
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